Flatbed cutters allow Moiré Advertising & Signage to deliver even the most challenging projects flawlessy

Moiré Advertising & Signage, a Dutch print and signage specialist that lives by the credo ‘signmakers with passion’,  relies on versatile cutting solutions to deliver diverse applications. With projects ranging from large-format prints and acoustic PET felt products to light advertising and one-piece wallpaper, the company thrives on creativity and fast turnarounds. By investing in two Summa F1612 flatbed cutters, Moiré has expanded its production capacity, improved workflow efficiency, and strengthened its ability to deliver high-quality finishing.

Creativity meets expertise

Founded in 2002, Moiré Advertising & Signage has grown into a seven-person team that combines creativity with technical expertise. The company specializes in large-format printing, lettering, acoustic products, custom signage for fairgrounds, and unique one-off projects. As owner Marlon Geissler explains: “Our mission is to provide smart solutions for our customers. We love challenges and put our creativity into action when clients come to us with complex requests.”

The challenge: scaling production with precision

As demand for custom signage and large-format work grew, Moiré needed cutting equipment that could match the quality of its printing. Manual methods or outsourcing would not provide the consistency or flexibility the company required. To expand its capabilities, Moiré needed a reliable in-house finishing solution versatile enough to support the wide variety of applications in its production, deliver precise results, and integrate smoothly into its production flow.

The solution: two Summa F1612 flatbed cutters

Moiré invested in two Summa F1612 flatbed cutters, one in 2019 and a second in 2023. Both machines were delivered and installed bg tangential knives, heavy-duty cutters, oscillating tools, creasing units, and milling options, the F Series cutters give Moiré the flexibility to finish diverse applications with speed and precision.

Marlon Geissler highlights the impact of this toolset: “We use the F Series for cutting, routing, V-cutting, creasing, basically everything. The ability to switch quickly between tools keeps our workflow moving without interruptions.”

David Goris, Business Unit Manager at Papyrus, adds: “For a business that needs to tend to very diverse customer requests, a versatile finishing solution is key. We knew pretty quickly that the F Series would transform their workflow, thanks to its ability to do so many things on one flatbed, all using an intuitive software interface.”

The impact: workflow efficiency and business growth

The introduction of Summa cutters has transformed Moiré’s finishing process:

• Greater versatility: From rigid panels to flexible films, the machines handle a wide variety of materials.

• Consistent quality: Precise cutting and milling ensure neat finishing and professional results.

• Workflow efficiency: Tool changes are fast and easy, eliminating downtime.

• Scalability: With two F1612 cutters, Moiré has expanded production capacity and can take on more work without delays.

• Business growth: The cutters free up time and resources, allowing Moiré’s to serve more customers with confidence.

As Marlon Geissler puts it: “The Summa cutters are really an extension of our production capabilities. They give us the finish and flexibility we need to meet customer expectations every day.”

The future

With customer demand continuing to grow, Moiré hopes to grow further, relying on its trusted partners in Papyrus and Summa. Together, they are looking forward to offer the best possible solution for signage, acoustic design.